green marketing strategy should focus on the company as a whole and not just promote an environmentally friendly product or a greener product line.
Data Science
Thursday, April 6, 2023
DEVELOP A SOLID AND COHERENT "GREEN MARKETING" STRATEGY
green marketing strategy should focus on the company as a whole and not just promote an environmentally friendly product or a greener product line.
DEFINITION OF GREEN MARKETING
Green marketing is the promotion of products, services or activities described as environmentally safe or more environmentally sustainable. This type of practice was born as a response to man's harmful effect on the planet and the need to address the problem, placing emphasis on the contribution of companies in reducing this impact.
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DEVELOP A SOLID AND COHERENT "GREEN MARKETING" STRATEGY
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