How many metrics are really necessary to evaluate the health of our digital marketing and know what actions are working? The answer will depend on the channels that we are going to use and the objectives that we have set for ourselves, but it is almost always "less than you think".
And it is that in the world of digital analytics, quantity does not equal quality. Instead of making long reports accumulating data without rhyme or reason, it is better to be very clear about the figures that really interest us and how they are calculated. And to help you out, I've compiled the most important metrics for each type of digital marketing campaign. Ready to start?
