Ambient marketing is often confused with street marketing, but although they are two non-traditional advertising techniques where originality and creativity are used to cause a certain impact, they are two different methods.
These are the main differences between ambient marketing and street marketing:
In street marketing , the brand introduces an object in a public space that causes a certain impact and attracts the attention of the public because it is totally foreign to it. In ambient marketing, on the other hand, the objects that are part of that space are used and transformed so that they can launch the message that the brand wants.
