What trends are to come in OTT

 

2023 is approaching and it is time to review the  digital marketing trends  that are coming for the coming year. And within this review, we cannot leave OTT services aside.

Until not so long ago, the television spot was the star advertising format, capable of reaching millions of people to convey the brand's message. Today, consumer habits have changed and marketers have to understand this new ecosystem. To give you a hand,  we tell you here the trends that are to come in OTT services in 2023 .

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